Built Bar Will Pay Tuition for 36 BYU Football Walk-Ons
A groundbreaking deal was made earlier this week between BYU Football and its official sponsor Built Bar. The Utah-based protein bar company has agreed to pay the tuition for all 36 of the football program's walk-ons through a name, image, and likeness deal (NIL).
The walk-ons aren't the only players getting hooked up with a sweet deal. In a statement, BYU also mentioned that all members will receive compensation through Built’s individual NIL agreements with BYU. As part of their deal, 123 players will be sporting Built branding on their practice helmets and participate in "experiential events for Built." The walk-on players receiving payment totaling the full cost of their tuition will provide additional social media and experience promotions for Built.
“From the beginning of the NIL discussion, my hope was that changes to NCAA rules and regulations would provide a pathway forward for all players to benefit more fully from their name, image, and likeness, especially walk-ons who sacrifice so much to make our program great,” said BYU head coach Kalani Sitake."
He continued, "I love these boys, and I am overwhelmed with gratitude to be partnering with a company that is equally committed to assisting BYU football in building a culture of love and learning while enhancing the experience for all players."
Read more here about how Boise State is incorporating NIL deals with their program.