Following Stapleton's big night at the CMA's, Traveller sold 177,000 total albums, 153,000 of which were pure album sales.

49th Annual CMA Awards - Press Room
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The rest came from downloads of the single "Tennessee Whiskey," which he performed during the show, as well as other Traveller singles.  Traveller sold more copies in the three days following the CMA Awards than it had in the six months since it was released in May. When the album debuted, it peaked at Number 14 with 27,000 copies before being out of the Billboard 200. After the CMA Awards, Stapleton rose back into the charts to Number One, becoming the first country artist since 2011 to have their debut LP land at number one in the process.

 

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