Due to our friends, neighbors, celebrities and social media influencing us we are trying to keep up with the joneses and are spending more than ever on Halloween.

The last few years spending hasn't changed much but we are spending more then ever and they say it is due to influences. Shoppers say they will spend an average $86.27, down just slightly from last year’s record $86.79 according to nrf.com. This year’s total is expected to be the third-highest in the survey’s 15-year history, after the record $9.1 billion of 2017. This year Pinterist is leading the influencer followed by Facebook. Since 2015 social media influences really started affecting purchases.

Here is a little break down from nrf.com which is the National Retail Federation, the world’s largest retail trade association on the spending :

$3.2 billion on costumes (purchased by 67 percent of Halloween shoppers), $2.6 billion on candy (95 percent), $2.7 billion on decorations (72 percent) and $390 million on greeting cards (34 percent).

172 million people are expected to celebrate this holiday!