Sassy Cow Creamery in Columbus, Wisconsin created a "Kindness Cooler" to help those people struggling to make ends meet during the coronavirus pandemic.

The cooler is outside the store and filled with the company's milk and other dairy products. All of it is totally free for people to take as needed. The company owner Ames Baerwolf told WMTV, "We just make sure it's full. IT's not a matter of who's in need or how much they need, we just keep it full for people who do need it.

Baerwolf's kids are actually the reason behind the kindness cooler. He says they were the ones who came up with the idea while they were stuck at home bored.