The Caldwell Night Rodeo is getting close! August 14 - 18 with Wow Country 104.3!

It's the rodeo where "the cowboys are the stars" and it brings out the crowds every year. Where you sit at the Caldwell Night Rodeo makes you a "civee" (because you may be a little more civilized than other rowdy rodeo fans), are a "rowdy" (because you like to get loud and a little crazy).

On the Power of Pink Night (Thursday, August 16th) it doesn't matter where you sit, as long as you wear pink!

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Pink boots, pink hats, pink shirts, pink shorts, pink hair, pink jeans (yes, I've even seen some of the rodeo cowboys in pink Wranglers on this night). When you wear pink, the Caldwell Night Rodeo makes a donation to the St. Al's and West Valley Medical Center "Power of Pink" program, which helps fun mammograms and diagnostics for people right here in the Treasure Valley that may not be able to have those services provided otherwise.'s a great cause! There are lives at stake and if you haven't been affected by breast cancer personally, you probably know someone that has.

So "pink up" when you cowboy or cowgirl up for the 2018 Caldwell Night Rodeo on Thursday, August 16th, and join the fight against breast cancer.

UPDATE 8/17/18: Thank you Treasure Valley and Wow Country 104.3 listeners! Because of you and your willingness to wear pink to the rodeo, the Caldwell Night Rodeo made a check presentation for $43,842.00 to the "Power of Pink" program at St. Alphonsus and West Valley Medical Centers!

Photo: Zizly Quiroz - TSM Media
Photo: Zizly Quiroz - TSM Media

L-R: Zizly (Wow Country 104.3), Carolyn Holly, St. Al's, Travis Leach, St. Al's, Rich (Wow Country 104.3)

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