TMSG: Boston Children’s Hospital Patients Design Shoes For Kids Like Them
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Our friends at @saucony are helping patients Find Their Possible! Meet Jordynn, Max, Luna, Eddie, Kieran and Luc—six patients who worked with Saucony to design sneakers as original and inspiring as they are Proceeds from the Shoes for Soul collection will benefit our Cardiac Fitness Program, an exercise program for kids with congenital heart conditions. Check out our story to see how you can get a pair of your own!
Athletic shoe company Saucony asked six patients from Boston Children's Hospital to design their own shoe to launch with their Shoes with Soul campaign.
Chris Mahoney, Saucony's vice president of design shared, "Rather than just a donation, we wanted to create an experience and a moment that would not only raise money, but also awareness to highlight all the amazing work that's being done at BCH. Specifically, we wanted to give some of the BCH kids an opportunity to share their story and their talents with the world."
The proceeds from the shoe sales will benefit the Boston Children's Hospital Cardiac Fitness Program, which is meant to encourage kids to "find your possible" through personalized exercise programs that are tailored for each individual patient's heart condition. But the campaign is about more than what they're raising money for, the company wanted to give kids with different medical conditions the change to share their story through shoes.
The shoes were designed by Max, Eddie, Jordynn, Luc, Luna, and Kieran. They're available now at Saucony.com.